- Type: Commercial
- URL: http://srhinternational.org
The minimum level of investment for one investor: 2.000.000 CHF
The total amount of investment required 22.000.000 CHF
Well installed in the heart of Switzerland, the company enjoys 35 years of experience in the field of the Watch-making industry.
In its modern premises, it pursues its development while concentrating its activity towards the assembly, the creation and the setting of watches for some of the most famous Swiss brands.
Established in 1978, The Company is one of the last watchmaker's family Company still active. With the retirement of its founders, the eponym watch brand changed owner and it is now held by their son, as sole shareholder of the company.
Apart from its own products under the brand for which the factory could drive a production up to 10'000 pieces per year and a turnover of 10 to 12 million francs, the company is mainly known through the tremendous success of the first real innovation Watches since the invention of the Swatch. 150'000 pieces were sold during the first 18 months of its marketing.
Like many watch brands in the medium price range, the company suffered from the collapse of the Middle-East markets after the events of 11th September 2001. Simultaneously, counterfeit copies of the innovation Watches were discovered in Asia.
Reorganized as a specialist in T2 and T3 finishing, the company is today mainly active as subcontractor for the foremost names in the industry. It also ensures the assembly of movements as well as revisions linked with the T1 production flow.
Due to the sea change caused by the complete verticalization of the Swiss watch industry to remain today into three major centralized, globalized groups: Swatch Group - LVMH - Richemont, The Company is well aware of the question as to where legions of brands that are reliant on ETA (owned by Swatch Group), will now go to get Swiss watch movements. Companies such as Sellita and Ronda may quickly step in to fill the gap whereas other manufacturers of movements such as Soprod, Dubois-Depraz or Lajoux-Perret are also facing very high demand which they will have no option but to call for subcontractors in order to fulfil production from 800'000 up to 4'000'000 pieces/year of automatic movements.
In this context, the company aims to position itself as an indispensable Assembler for manufacturers such as Jaeger Le Coultre, Zenith, Audemars Piguet, Tag Heuer or Rolex - and the major movement manufacturers mentioned above - with whom it has kept regular contacts over years of collaboration.
Besides the benefits of its real know-how, the company enjoys outstanding framework conditions in comparison to potential competitors. Located in the centre of Switzerland, in the heart of the tourist region, it is outside the traditional watchmaker basin and can count on an important source of personnel. Since 1980, the region recorded one of the strongest growth rates of the communities its size class in Switzerland.
The canton of Fribourg also offers attractive taxation conditions to companies, with total or partial exemptions for a period of up to 10 years.
In its vision to face up with the challenges and demand expectations, the company seeks an investment in the region of CHF 20 to 22 million to be spread between the acquisition of the building (CHF 12 million), new equipments and works expansion (CHF 2 million), implementation of a new production line T1 (4 million) so as the re-launching of the innovation Watches production and the development of online sales through the creation of a website store (4 million).
With adequate financial resources the company will execute its business plan with a turnover going from CHF 3 million this year to CHF 20 million in 2017 with net profit going from CHF 800'000 to CHF 5 million.
So persuaded of its potential and proud of its fame in the assembly field, the company is already outlined as a leading participant to the next huge deal of the watch industry and the golden opportunity in the new battle for movements to come.
Business assets – CHF 2,5 million
Staff – 60 persons
Year turnover – CHF 3 million
Profit – CHF 500,000
Direct investment in exchange for majority share in the company!